This year was the first time that I had heard of the lipstick effect. Basically when the economy is down, lipstick sales soar. Why you ask? Well, lipstick is the one purchase that is fairly cheap (depending on what cosmetic line you use) and can make a women feel good about herself! I’m not sure if a lip gloss or lipstick would really quench my thirst, but here’s what WWD has to say about it:
” The phenomenon,known as the lipstick effect, dates back to The Great Depression and has provided bright spots in otherwise dull retail landscapes. Meanwhile, Estee Lauder chairman Leonard Lauder added credence to the economic indictor when he coined the “Lipstick Index” post 9/11. The sqaure root of the concept is an easy, feel-good item that offers a quick and affordable fix.”
According to WWD one of the most popular lipsticks is the new Guerlain Rouge G, the red lipstick
Guerlain Rouge G, the red lipstick
Hmm, pretty packaging at least. So other than lipstick what else are women turning to in these economic times of despair? According to Ken Downing, senior vice president and fashion director at Neiman Marcus ” The new lipstick is shoes”
Brands that are trending up are Tory Burch, Christian Louboutin, Manolo Blahnik and Christian Dior. Looks like Carrie Bradshaw had it right all along!
Tory Burch
Christian Dior
Manolo Blahnik
Other retailers such as Donna Karen, Bergdorf Goodman, Barneys, Lord and Taylor, Henri Bendel, J crew, Gap and Intermix cite these favorites as the next lipstick:
- Scarves
Accordian Scarf from bevello
- Handbags
Saltbox "Trellis" from Dillards
- Costume Jewelry
Lilith Earrings from bevello
- Chirp Necklace from bevello
Henna bracelet from bevello
- Cocktail Rings
- J Crew’s Cupcake T
J Crew Cupcake Tank
- Bright clothes
- Jumpsuits
- Headbands and Hats
Urban Outfitters Feather Headband
Looks like accessories are a big hit amongst this recession. Here’s what Scott Schramm Senior VP of Henri Bendel has to say about the strength of accessories: “Accessories typically have been recession-proof. ”
(“Beyond ‘Lipstick Index’: Stores see some hits even in the recession” by Jessica Iredale)
I agree. Accessories are key in fashion. It takes a blah and boring dress or shirt and adds that much needed POP! Its an acquired skill. One that I myself need to work on. I am so focused on my outfit and shoes that I regularly forget to put on accessories!
The reason I love accessories?
It doesn’t matter what size you are! Accessories look great on everyone size 2 to 22!
Whats my favorite “lipstick” ? The hinged wallet or clutch!
Hinged Wallet from target