Happy Friday Fashion bvers!

  About 5 years ago when I decided that fashion ran deep in my bones, I made a life changing decision.  I abandoned my years of research, high GPA and internships in Human Resources for a career in fashion.  I knew it was a risk, switching from a career that was a “sure thing” to a cut throat and competitive industry such as fashion.  However I preservered and pursued my dream. 

    After a lot of bumps in the road and almost literally giving up and turning back to HR, I found bevello!  Finally, after putting in many painful years with Retail Managment, Visual Merchandising and Corporate Buying Offices; I have been able to find my place in this fashion realm. 

   When I first started my position as a Merchandise Assistant at Belk. Inc at the corporate offices in charlotte I asked my parents for subscription to WWD  (Women’s Wear Daily) for my birthday.  This is a pretty pricey publication but I wanted to learn the industry up and down.  For those of you who don’t know WWD is known as a highly respected publication that is “the authority for news and trends in the worlds of fashion, beauty and retail” (www.wwd.com)

  Unfortunately after a year my subscription ran out and I could not afford to renew.  I also found it hard to keep up with every issue.  They just kept coming!  Because we are not close to New York and it is printed daily sometimes they would arrive 3 or 4 at time ! 

  With our bevello blog I wanted to offer you a weekly treat!  I am going to read through our daily issues of WWD and once a week bring an informative article to keep you current in the fashion world.  My favorite articles are on what’s hot and what to expect in the coming collections.  So keep checking out bevello blog out for some great insights to what’s going down with the WWD!

This Week there are two things I wanted to share with yall!

1.) Top 10 Designers of Fall 09′

2.) Upcoming trends for Fall 09′

Sure it may seem a little early to be thinking about fall but not in the fashion industry.  Most companies are done with spring and summer and prepping for fall and making their Christmas buys.  Its always at least one or two seasons ahead in the fashion world! 

So, according to WWD here is the top ten fashion designers for Fall of 09′ (in no particular order)

1) Burberry Prorsum- designer Christopher Bailey

2) Chanel- Designer Karl Lagerfield

3) Christian Dior- John Galliano

4) Comme des Garcons – designer Rei Kawakubo  (who? never heard of this designer or brand! Anyone familiar?)

5) Lanvin- Designer Alber Elbaz

6) Louis Vuitton- Designer Marc Jacobs (Still saving up for my own bag, guess the mini multi colored one ala jessica simpson that I got in atlanta doesn’t count)

7) Marc Jacobs- Designer Marc Jacobs

Marni -Designer Consuelo Castiglioni (ahhh Consuelo, love that name!)

9) Prada- Designer Miuccia Prada

10) Ralph Lauren- Designer Ralph Lauren

 And Now for the trend report… My favorite.

 The following are just highlights of the WWD editors.  I am really digging the names and the trends they spotted.  As always there are always so repeats from previous seasons. However in fashion reoccuring trends is pretty inevitable right? (Quotes from

1) Curtain Call:  “Designers manipulated drapes and swags into beguiling shapes”

Doo.Ri

2) Dark Victory: “Glamour took a turn toward the dark side in bejeweled dresses and bewitching gowns”

Christian Cota

3) Homme Team: “Houndstooth, Herringbone. Plaids Tweeds-Haberdashery patterns were everywhere

Stella McCartney

4) Bright of Way: “Designers lit up the season with fantastic neon hues”

Michael Kors

5) The Eighties Show: “Flaunting strong shoulders and sharp tailoring, power babes stalked the catwalk”

Donna Karen

6)Posh Splice : ” Designers played mix masters with a melange of luxe and alluring combinations”

Rodarte

7) French Alliance: ” Paris is buring-and it heated up the season, as designers embraced chic la francaise”

Victoria Beckham

8)Singular Sensation: “Designers adopted a stylish asymmentry with intersecting one shoulder effect”

Monique Lhuillier

9) Fair Leather: ” Terrific leathers came in many incarnations, from space age and tough chic to draped and downright pretty.

Yves Saint Laurent

10) Turn of Events: “Here’s a trend to get behind: clothes with visual intrigue, both coming and going.”

Maison Martin Margiela

                  ( Front of Dress)

Maison Martin Margiela (Back of dress is on model 2nd from the left)